How is the teleflora commercial any different than women ogling the David Beckham commercial?
This is probably going to take up some space so I’m making a post out of it. I’m assuming you’re referring to this post of mine.
Here is my personal opinion on the subject.
The David Beckham commercial is gratuitous sex appeal used to promote a product. It’s objectifying. The difference is, the Teleflora commercial outright says, ‘buy her these flowers and she’ll suck your dick.’ (The ‘give and you shall receive’ said in Lima’s sexy accent, where receive clearly means receive oral sex.) If you want to give your man a blowjob for Valentine’s day, all the more power to you. The problem is that it’s implying that if you give a woman an expensive bouquet of flowers, she’s obligated to have sex with you or give you a blowjob or whatever. Not to mention that it’s implying that Valentine’s day is all about sex. Get her these flowers and she’ll fuck you, because that was your end game, right? I mean, it’s not like you just want to get her flowers because she’ll appreciate them and you love her. That would make you a pussy.
Ads constantly make women submissive objects, which reinforces rape culture. In this ad, women are a very basic toy. Insert flowers that will die in three days, legs will open or she’ll get on your knees. Yay! Toy solved. Millions of ads make women vulnerable objects: beer bottles, cars, whatever. Anything you can play with and break and move on from. I did a lengthy post on that here.
As for David Beckham, yeah the commercial is just as annoying as any Victoria’s Secret ad. ‘I’m hot, buy these undies and you will be too.’ But David looks strong and powerful and very much not an object that can be broken and abused. I don’t get furious with VS commercials because, while they’re an annoying display of ‘buy this and you’ll look like us and look like straight sex,’ the angels usually look strong and in charge, not falling all over themselves for a man.
^ I’m going to suck your dick for those flowers in the background because I’m indebted to you.
^Objectifying, but still strong and in charge
