aheart2 said: Well I agree that both are objectifying. The old adage is still very true: sex sells. They are just trying to sell a product. But I believe women are smart enough to know that they don’t have to give sex because someone buys them a gift.
Absolutely, women do know that. The problem is that it continues the very dangerous cycle of telling society that yes, it’s true, women are here for sex. Buy them something and they’ll fuck you, which continues to the idea that women are indebted and get out of it through sex which is a very dangerous ideology. Remember that only 8% of an ads message is received consciously*, so while you’re saying, ‘that’s dumb, I know I don’t have to give sex in return for flowers,’ it’s piling up on all the other ads that imply the same thing. And even when men think, ‘she’s not going to fuck me for flowers,’ it continues to subconsciously remind them that women are sex objects. I am not anti-man at all, but I didn’t see any ads insinuating that if you get him something for Valentines day, he’ll get down on his knees.
*Only 8% of an ads message is received by the conscious mind. The rest is worked and reworked deep within the recesses of the brain.” - Crain, Editor of Advertising Age.